From Reporting to Predictive Intelligence

Traditional reporting answers:

“What happened?”

Modern analytics asks much more:

Why did it happen? 

What is likely to happen next?

What should we do about it?

Predictive analytics applies past and present data to recognize trends and predict possible outcomes. In the corporate and organizational context, it may be used in applications like sales forecasting, demand forecasting, performance management, risk management, consumer behavior studies and resource management.

It attempts to shift the focus from merely studying the past to being well-prepared for the future.